Vermeulen defines it a “platform for experts who were dedicated to dating”.

Vermeulen defines it a “platform for experts who were dedicated to dating”.

“People obtain sick and tired with countless swiping and thought they could invest the company’s efforts best as well as don’t psyche having to pay. We provide top-notch matchmaking and it’s one thing everyone is wanting to shell out money for,” he says.

The platform cost nothing to join, although customers who would like to access their full-range of treatments, like the power to give “winks” with other members, need to pay an average monthly membership fee of ?30.

Members are vetted according to a range of criteria, including profession, age and the quality of the pictures they submit. “People need to put some effort into the profile — a selfie in front of the mirror is not the right picture,” he says.

In addition, he declines to share with you the firm’s profit or sales results, but states it really is rewarding, utilizes around 20 workers and has now 1.3m recommended users all over the world. The members, who tend to be aged 25-45 (the average age is 31), have included professional footballers, Game of Thrones actors, BBC executives, famous cocktail shakers and “a lot of finance people”, according to Vermeulen.