4. The Mindy Project & matches: complement with Your preferred television figures
If therea€™s any television fictional character that truly gets the fight of being solitary, ita€™s Mindy from the strike show The Mindy venture, therefore, the showa€™s Tinder strategy suit completely using its individuality.
Fox activity partnered with Tinder presenting figures through the Mindy venture, like Mindy and Danny, to Tinder consumers. The lively, funny visibility explanations, which came out after a user swiped proper, perfectly displayed the personalities of each and every dynamics. Tinder people exactly who matched up with either one with the figures happened to be sent a note telling these to tune in to another episode.
American founded a comparable campaign in mid-2013, setting-up users to market the third period of Suits. The strategy was actually intended to push watchers when it comes down to July 16, 2013 period premiere with the tv show, particularly among young adults (the appa€™s biggest consumer demographic).